A/B Testing

LARGE SAMPLE TEST
for two Landing Page CTAs

This is a hypothetical experiment on two landing page CTAs on a class-booking platform.

This frequentist test ran to sample size, achieved significance and used the z-test for two proportions with R.

This is a hypothetical experiment on two landing pages for a frozen dessert chain.

This frequentist test was cut short, resulting in a small sample and the use of Fisher's Exact Test in R.

This is a hypothetical experiment on two instagram ads for a scooter company.

This Bayesian test was performed in Python.