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Clustering & Regression

CLUSTERING & REGRESSION
for ShoeDazzle Digital Ads 

This is a real-world capstone project for my graduate program in Business Analytics at Cal Poly in 2019. It features clustering and regression to analyze digital ad spending for ShoeDazzle/TechStyle Fashion Group.

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It was performed in R. It is the only group project featured on my portfolio.

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Numbers & code redacted for client privacy.

Keep in Touch!

Thanks for visiting & I would love to connect!

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Lindsay McFarlane

M.S. Business Analytics | MSBA 

lindsay.alexandra14@gmail.com

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 © 2026 Lindsay McFarlane. All rights reserved.
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